Sales Strategies to Lease Out an Office Space

Does your leasing team market your office space well? Are specific sales strategies to lease out an office space is being followed by your leasing staff? Learn more on this blog.

There are specific sales strategies that should be included in a commercial firm’s “standard strategies to lease an office space” in order to properly advertise your project when you employ them to apply sales strategies to lease an office space.

In order to ensure that your office marketing meets all the requirements, we detail the fundamental sales strategies and marketing techniques that your leasing company should offer in this post.

Here's a list of top career path in interior design for you. This will assist you in choosing your interior design course and interior design jobs.

  • Residential Interior Design
  • Commercial Interior Design
  • Corporate Interior Design
  • Healthcare Interior Design
  • Kitchen and Bath Interior Design
  • Lighting Design
  • Sustainable Interior Design
  • Universal Interior Design
  • Exhibition Interior Design
  • Furniture Design
 

1. A Standard Property Sales Strategies Flyer

A flyer or brochure of your business should be offered as the first item. Typically, these are created using the lease company’s standard flyer template.

The brochure will be distributed to potential tenant representatives brokers, shared with potential tenants,
and more. It will also be available for download online and on property listing websites.

Strategies to lease an office space includes:

  • Images or renderings of the property in high resolution.
  • Map of the area
  • Highlights and aspects of the property are listed.
  • Providing contact details
  • Map showing nearby services, accessibility, and/or other important details.
  • Any site maps or floorplans that are available, describing typical floors or specific availability.
  • The flyer may in some situations additionally include rental rates, demographic data, parking
    information, etc.
  • If you don’t have high-quality photos or renderings of your property, these will typically need to be
    contracted through a third-party photographer or visualization/rendering firm.

When leasing an office space, it may make sense to create a unique brand and sales strategies to lease
an office space that depart from the leasing company’s existing model. In this instance, establishing this
identity will need working with a third-party branding agency. Examples of personalised marketing
materials for Eastlake at Tillery, Mueller Business District, and more are provided below.

Once brand standards and templates have been created, the marketing and sales team at your
brokerage business should be able to take the lead in this branding utilise and manage the campaign.

2. Office Space Listing Page on the Leasing Firm’s Website

One of the best strategies to lease an office space is through the listing page on the leasing company’s
website, which is one of the main ways your property will be found online. Additionally, it helps with real
estate lead generation and lead conversion.

The flyer’s contents, including photographs, details, maps, and contact information, should be placed on the property listing page at the very least, along with links to the leasing agents’ email addresses and a flyer download link.

3. Leasing Sign at Your Property

Using a leasing sign at your property is another sales strategies to lease an office space. We cannot
ignore the influence of conventional marketing, even in the modern day. What more effective approach or
sales strategies are there to let people know that your property is for rent than to put up a physical sign
on the property?

To draw the attention of visitors driving or strolling by, a property leasing sign needs to be placed in front
of your property. Additionally, it aids in the real estate lead generation and lead conversion.

These are typically created using the lease company’s standard sign template, barring the engagement
of a third party agency or the existence of another template. Your marketing team should handle the
design of these signs, work with their sign company to coordinate execution, and handle sales strategies
to lease an office space.

A basic lease sign is frequently paid for by the leasing agency, however, the landlord may also be responsible for certain additional costs, depending on the project and sign details. The specifics must be
laid out in your listing agreement.

4. Listing on Commercial Real Estate Listing Sites

Your leasing company should keep your property’s listing updated and maintained on well-known
commercial real estate listing websites like Boardwalk India. One of a agent’s first visits when looking for
open spaces for their clients is one of these websites.

These strategies to lease an office space also helps in lead conversion and real estate lead generation.

5. A Virtual Tour

A virtual tour is one of the sales strategies to lease an office space. On their computer or mobile device,
potential tenants and tenant agents can take a virtual tour of a place.

Prospects and brokers can take virtual tours of your office space from anywhere, whether they are
nearby or across the nation. Clients can take a virtual tour of a property using strategies to lease an
office space.

Virtual property tours changed from being a nice-to-have marketing tool to a need with the rise of
COVID-19 and the ensuing stay-at-home orders and travel limitations in 2020.

We do not anticipate virtual tours losing their value, even though some pandemic trends may disappear
once the world reopens.

Previously, a tenant would have visited up to 10 to 15 properties during their initial round of visits.
Decision-makers can now visually tour these locations before visiting a smaller shortlisted inventories.
Furthermore, stakeholders from outside the city can become involved early on without needing to go far.
Prospects are saved time and money by this.

80% of people preferred to take a virtual tour of a location to focus their search before touring in person,
per a study by real estate technology company VTS. Additionally, before scheduling an in-person tour,
100% of people expect to see a virtual tour and floorplan.

Virtual tour is best sales strategies to lease an office space, and to generate lead conversion and real
estate lead generation.

Conclusion

The strategies to lease an office space should offer all of the items listed above as standard sales strategies, but their marketing team should also be readily available to offer continuing support and be
willing to assist you in putting fresh ideas and a variety of extra marketing activities into action.

Additional marketing and sales strategies initiatives might include:

  • Branding
  • Drone photography/video
  • Video production
  • Direct mail
  • Social campaigns
  • Online advertising
  • Custom website creation
  • Events
  • Giveaways

Be aware that these extra efforts for strategies to lease an office space may require you to spend some of your own money on marketing to cover expenses like third-party agency fees, materials, advertising
budgets, etc.

The marketing team for your office space should be able to offer pricing estimates and recommend reliable vendors to carry out these tasks.

It might be time for you to engage in new strategies to lease an office space if your lease company is not offering these fundamental sales strategies. These will also help you with lead conversion and real estate
lead generation.

Let's Connect

Frequently Asked Questions (FAQ)

Your leasing strategy can provide reminders about how to keep the property, and in particular the common areas, in good condition – which will reflect positively on the property and your investment acumen. It’s easy to make mistakes when you don’t know what you’re doing wrong.

Net Lease
A net lease is perhaps the most common form of the commercial lease agreement. With a net lease, the tenant is responsible for a base rent payment, plus additional expenses associated with the property.

Reset password

Enter your email address and we will send you a link to change your password.

Powered by Estatik